Pricing & Revenue Consultancy for SMEs · London

Your Pricing Is
Costing You Margin.

Fix the issues that reduce your margin and disrupt revenue. We uncover where profit is lost across pricing, cost, strategy, processes, data, and systems, then correct it with targeted changes. The result is tighter control, faster decisions, stronger margins, and revenue that performs consistently and scales with confidence.

What We Do

Six Ways We Move
Your Numbers

Pricing Excellence

Pricing Excellence

Uncontrolled discounting costs the average SME 3–8% gross margin. We build the pricing structure and rules that stop the bleed, without losing deals.

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Price Validation

Price Validation

Most SMEs leave 10–20% revenue on the table by pricing on cost, not value. We run the analysis and tell you exactly where your prices should move, and by how much.

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Marketing Plan & Strategy

Marketing Plan & Strategy

Competing on price is a margin killer. We reposition your offer so the right buyers find you and pay full price for the value you deliver.

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Commercial Transformation

Commercial Transformation

Revenue leaks when sales, finance, and ops run on different numbers. We connect the functions and install the governance that makes revenue predictable.

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Business Process Improvement

Business Process Improvement

A quote that takes 5 days instead of 1 loses deals to faster competitors. We map your key workflows and cut cycle times by 30–50%.

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Data and Insights

Data and Insights

Decisions made on bad data are expensive. We consolidate your commercial data into one trusted dashboard, with forecasts accurate to within 5%.

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Pricing excellence consulting
Results

+18%

Average margin recovered

Service 01

Pricing
Excellence

You're losing 3–8% gross margin to uncontrolled discounting right now. Sales reps override prices. Approvals are inconsistent. No one can see where margin goes deal by deal.

We build the pricing architecture, discount governance, and deal approval logic that stops the bleed. Clients recover an average of 18% gross margin within 12 months.

Value-based pricing that holds at full price
Discount rules that cut unauthorised reductions by 40%
Deal desk that speeds approvals, not slows them
Competitor price benchmarking across key segments
SKU-level margin analysis: see every loss-maker instantly
Dynamic pricing models for volume and seasonal shifts

+18%

Average margin recovered

-34%

Reduction in quote turnaround

100%

Discount visibility & control

Service 02

Price
Validation

You set prices years ago. Costs have risen. Competitors have moved. Buyers have changed.

Most SMEs are underpriced on 30–50% of their product range and don't know it. We run willingness-to-pay analysis, competitive benchmarking, and revenue impact modelling. You get a clear price move recommendation, with the financial case to back every change.

Market price analysis across 50+ comparable businesses
Competitor pricing gaps identified and quantified
Buyer willingness-to-pay testing by segment
Value perception audit: what buyers actually pay for
Price elasticity modelling across key product lines
Revenue impact model for every price move proposed
Price validation analysis
Accuracy

95%

Price modelling accuracy rate

50+

Markets benchmarked

95%

Price modelling accuracy

10K+

Buyer willingness-to-pay data points

Marketing strategy planning
Growth

+45%

Conversion rate increase

Service 03

Marketing Plan
& Strategy

If you're winning deals only when you're the cheapest, your positioning is costing you margin.

We identify the segments where you can command a premium, build the positioning that justifies it, and give you a go-to-market plan that targets buyers who compete on value, not price. The result: higher revenue per customer, less discounting pressure, and a 3x improvement in lead quality.

Segment analysis: where margin is highest
Value proposition tested against real buyer objections
Go-to-market plan with 90-day revenue targets
Positioning that supports a price premium
Customer journey mapped to reduce sales cycle length
Revenue gap analysis across existing accounts

3x

Higher lead quality on average

+45%

Increase in conversion rate

25+

New markets successfully entered

Service 04

Commercial
Transformation

Most £70M–£300M businesses have a pricing team, a sales team, and a finance team, all working from different numbers.

The result: deals are under-priced, forecasts are wrong, and no one is accountable when targets are missed. We redesign how your commercial functions operate together, so pricing is consistent, forecasts are accurate within 5%, and revenue responsibility is clear.

Sales and finance operating from one set of numbers
Commercial governance: clear rules, clear owners
Revenue operations built for £100M+ scale
Cross-functional processes that cut decision time by 50%
Performance metrics tied to margin, not just revenue
Embedded support through full implementation
Commercial transformation
Alignment

100%

Cross-functional alignment delivered

100%

Cross-functional alignment delivered

50+

Commercial transformations completed

4.9/5

Client satisfaction score

Business process improvement
Speed

2x

Delivery speed increase

Service 05

Business Process
Improvement

Every hour of delay in your quote-to-cash process costs you money. A slow quote loses to a faster competitor. A stalled approval pushes month-end close. A clunky handover damages margins and client confidence.

We map every step from lead to cash, remove what doesn't need to be there, and rebuild the critical paths. Clients cut process cycle times by 30–50% and recover 15–20% of lost operational cost.

End-to-end process mapping from lead to cash
Bottleneck removal: prioritised by cost impact
Approval process redesigned to cut delays by 40%
Quote-to-cash cycle cut by 30–50%
Delivery cycle reduced with no quality compromise
Quality control checkpoints built into the process

-40%

Reduction in process cycle time

2x

Faster delivery on average

99%

On-time delivery rate

Service 06

Data &
Insights

Your finance team has one version of the numbers. Sales has another. The board gets a third.

Decisions made on fragmented data are slow and expensive. We consolidate your financial, commercial, and operational data into one trusted source, with automated dashboards that surface the decisions you need to make. Clients improve forecast accuracy by 25–30% and cut reporting time by 60%.

Single source of truth across finance, sales, and ops
Automated dashboards: no more manual reporting
Predictive revenue and margin forecasting
Real-time performance reporting by team and product
Forecast accuracy improved to 85–95%
Clean data foundation: ready for AI tools
Data insights and analytics
Insights

+29%

Improvement in forecast accuracy

+29%

Improvement in forecast accuracy

360°

Full commercial visibility in one place

10x

Faster time-to-insight

Proven Results

What We
Delivered

Pricing & Margin Control

Manufacturing · £85M

Situation

Uncontrolled discounting and inconsistent margins across deals.

Task

Stabilise pricing and recover lost margin without impacting deal flow.

Action

  • Removed unnecessary discounts
  • Built a clear pricing strategy
  • Introduced pricing rules and approvals
  • Implemented a structured rebate model
  • Aligned sales incentives with margin

Result

  • Discounting reduced by 30–40%
  • Margins improved across core lines
  • Consistent, defendable pricing decisions

SKU Margin Recovery

Retail · £210M

Situation

13,000+ SKUs with no visibility on margin. Loss-making products hidden.

Task

Identify margin leakage and improve profitability across the portfolio.

Action

  • Analysed margin across full SKU base
  • Identified and corrected loss-making products
  • Built a portfolio-level pricing strategy
  • Repriced own-brand and third-party lines
  • Implemented real-time profitability reporting

Result

  • 15–20% of SKUs identified as loss-making
  • Margin recovered across key product lines
  • Full visibility of profitability at SKU level

Process Improvement

IT SaaS · £140M

Situation

Pricing and contracts managed in spreadsheets. Slow, inconsistent deal execution.

Task

Standardise pricing, contracts, and approvals while accelerating deal cycles.

Action

  • Migrated from Excel models to Salesforce CPQ
  • Standardised pricing policies and approval workflows
  • Built structured contract templates and governance
  • Integrated pricing, sales, and contracts into one system

Result

  • Quote turnaround reduced by 40–50%
  • Deal cycle shortened by 20–30%
  • Pricing errors reduced and contracts standardised
Client Results

What Leaders Say
After Working With Us

"Within 90 days, our average deal margin had increased by 14%. The pricing governance G-enesis built stopped the discount erosion that had been quietly destroying our profitability for years."

SM

Sarah Mitchell

COO, B2B Services · £120M revenue

"We cut our quote-to-cash cycle from 11 days to 4. That alone recovered two deals we would have lost to a faster competitor. The process work paid for itself in under 60 days."

JC

James Chen

CFO, Manufacturing · £85M revenue

"Our forecast variance was running at 28%. After six weeks, it was under 6%. For the first time, I could put a number in front of the board and stand behind it with confidence."

ER

Emily Rodriguez

VP Revenue, SaaS · £200M revenue

50+

Engagements Delivered

4.9/5

Average Rating

£500M+

Commercial Value Generated

Let's Talk

Tell Us Where
Margin Is Slipping

Location

Based in London
Serving SMEs across the UK and Europe

Explore Our Work

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